Rock Band Secrets - Branding

I want to talk a little more about branding.

I think the best way to learn about branding is to look at bands who have come before you, or for that matter single artists.

Look at Elton John. Do you remember the Captain Fantastic era from the mid 70s? Remember how he completely changed his appearance with the wild clothes and the big glasses? This was probably one of Elton John's most memorable looks and it went over like gang busters.

That is branding.

But branding is more than just a look.

Take the Sex Pistols, one of the early punk rock bands. Their brand was their contempt for government and authority, which wasn't any more clear than in their song "God Save The Queen". The Sex Pistols were the epitome of the anti establishment band. They WERE punk rock.

Can YOU define and entire genre?

If you can, you have your ticket in the bag.

Look at Devo. If ever a band was ahead of its time in look and sound, they were it.

And the brilliant thing about Devo is that their look and sound went together. Their anti human look was complimented by an almost robotic musical style.

Look at Kiss. Their makeup was as much of who they were as their music...maybe more so.

All these things are part of branding...what made these bands and artists unique.

What makes YOU unique?

That's the question you should be asking yourself.

For a comprehensive course on branding and a lot more, check out this site:

http://sn.im/vomif

See you soon with more.

To YOUR Music Success,

David

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